You do not need to be a digital marketer to know that video is very popular these days. All of us are exposed to so much textual information that it feels nice to give our eyes a rest from time to time. As a result of this, video has turned into an extremely powerful marketing tool.
#1. Video Helps You Increase Your Online Presence
Most businesses use their websites as the foundation of their online presence. Nevertheless, you need to drive traffic to your website for people to visit it. So, what do you need to do to increase that traffic?
Naturally enough, there are numerous approaches that you can choose from. First, keep in mind that
Interestingly enough, if you post optimized business videos on the platform, over 2 billion people might be able to find you in numerous ways. For instance, your videos can show up in a YouTube or Google search and users may also embed them into their websites.
In addition to YouTube, video can be very helpful for increasing your presence on other social platforms like Facebook and Instagram. When it comes to Facebook, it is very helpful to make use of Facebook Lives. In terms of Instagram, marketers keep on posting videos on IGTV and Instagram stories because one in four consumers make a purchase decision after watching one of them.
Video marketing can help you increase your presence on Twitter and Linked In, too. It might sound counter-intuitive to use video on Twitter. However, video is Twitter’s fastest-growing advertising tool because it attracts more engagement and helps reduce cost-per-engagement.
More and more businesses also use video marketing on LinkedIn to promote their brand and services to their contacts, network and corporate client bases. If you choose to follow their example, simply make sure you post videos that are designed to have captions, but no sound.
#2. Video Helps Your Business Rank Higher on Google
Another way in which video can help you increase your website traffic has to do with search engine optimization. Google is the world’s number one search engine. To ensure that each searcher gets access to relevant high-quality information, Google’s algorithms use specific ranking signals.
Why is this so? Research shows that 37% of viewers tend to watch the whole videos (Hubspot). So, if you have a web page with a video, they would spend more time (dwell time) on it. This is considered to be a sign that you share engaging and interesting content.
Besides, calls to action in videos often provoke visitors to click through to a different page. This decreases the bounce rate which shows how many visitors leave a page without further exploring the site.
According to Cisco, soon more than 80% of all traffic will include video. Having all of this in mind, it is not surprising that 81 % of businesses are now using video for marketing (Hubspot). So, if you want to remain competitive, you cannot afford not to use the power of video. To do so, you also need to learn how to add a strong title, incorporate the right keywords and write a solid meta description.
#3. Video Attracts More Attention,Boosts Engagement, and increases email click-through rates.
It’s often said that a picture is worth a thousand words. Yet, we all know that video is even more powerful. In fact, according to 85% of marketers video is a great way to get noticed on social media and online.
This is partially so because sound and movement attract a lot of attention. Next, creating shareable videos and inviting people to react in the comments increases audience engagement on social media. On top of that,
#4. Video Helps Your Audience Better Understand Your Products and Services
Another benefit of video marketing relates to its informing and educating power. Videos are amazing for strengthening your marketing message and conveying information more efficiently. As a result of this, videos can help your audience better understand what you offer and how it can help them.
There are various types of videos you can use at different stages of your sales funnel. First, you can find brand ambassadors and have them do video reviews. On the one hand, this can help you get free advertising. On the other hand, you can also use it as a form of market research because you will get access to a lot of comments.
Second, you can conduct interviews with special guests or influencers. Not only does this encourage conversation, but it can also allow you to create content you can re-purpose later on. Next, it is helpful to produce video explainers when you need to educate potential customers about your product, its applications, customer service activities, etc. Naturally enough, you can also utilize live videos on social channels whenever you want to connect and get personal with your audience.
#5. Video Grows Brand Awareness and Adds a Personal Touch
Video can help you attract attention and raise your brand awareness, too. However, it is not enough to state who you are and what you do. It is crucial to also add a personal touch. Real-time video content (Stories, Snapchat, etc.) can help you offer your audience some interesting behind-the-scenes updates and a feel of face-to-face interaction.
Video is a quick way of sparking an emotional response. And studies show that millennials only feel loyalty towards brands that appeal to them on an emotional level. So, if you want to make people fall in love with your brand, inject your videos with the personality that your business portrays.
#6. Video Helps You Build Trust and Credibility
If you want potential customers to buy from you, you need to build trust and credibility first. Let’s imagine you’re looking for a new blender. Even if you have heard of a lot of brands, you are likely to consider brands that you already trust, right?
But what if you come across a new brand whose website is full of useful tutorials and practical explainer videos. Isn’t that going to make you think they know what they are doing?
This would be a perfect example of building trust via video marketing and positioning your business as an industry expert. In addition, viewers are likely to return for more videos. This is how loyalty is built even before customers make a purchase decision. Moreover, previous customers are more likely to turn into returning customers if you keep on nurturing them.
#7. Video Helps You Boost Leads, Conversions and Sales
Another important reason for using video in your marketing has to do with increasing traffic and sales. On the one hand, marketers use video to get more qualified leads. On the other hand, it is recommendable to use video marketing because it helps consumers make a purchasing decision. Some people are not great readers. So, if you can get them to stay on your website for long enough, you can increase your conversions. Furthermore,
So, whenever you launch landing pages, do not forget to place videos. Yet, make sure you let them autoplay with the sound off.
To sum up, there are plenty of reasons for using video marketing at each stage of your sales funnel. Video marketing is an effective way to get noticed, increase your audience’s engagement and understanding of your products, build trust and credibility, as well as boost sales. Yet, for you to use video as a powerful content medium, you will need to learn how to plan, produce and optimize videos.
We know first-hand how challenging it can be for small business owners to clarify their video marketing strategy and put high-quality videos in production. And we also firmly believe that it is pointless to waste precious time, energy and money trying to reinvent the wheel. If you need expert assistance with video content strategy and video production, simply reach out to us. We are here to help you.