How to get started?
Now that you understand how important it is to know what type of video you should use at each stage, you’re ready to get started constructing your sales funnel with can’t-miss video content. Whenever you are about to create video content, remind yourself of your end goal and your target audience. Also, research for videos that other companies use for each stage of the funnel and identify what will work best for your brand, service/product and customer. Don’t forget to break down your content so that 50% of your video messaging is focused on raising awareness and educating the wide audience, 30% aims at helping a medium-sized audience solve a problem and 20% is mapped out to turn a small pool of leads into buyers.
We wish you good luck on creating an effective sales-focused video funnel that can help you create a richer experience for your customers and turn them into advocates for your brand!