ONE MINUTE VIDEO IS WORTH TO 1.8 MILLION WORTHS
A testimonial video is remarkably more convincible than text and photos combined together. If created in the right way, testimonial video surpasses the blog content and written testimonials. Also, videos usually get 1,200% more shares than any other content. And the most important, being open to sharing what customers think about your brand, service or a brand will kick all your goals for generating trust, engaging with potential clients and increase website visits.
SHOWS AUTHENTIC REACTIONS AND HONEST VIEWPOINTS
Being spontaneous and filming your clients without any script not only creates trust but also brings uniqueness and will distinguish the brand from the competitors. There would always be disbelief and hesitation among your target audience. Testimonial videos are one of the ways to overcome those objections and convert into leads. Remember, no scripts and “salesy” pitches.
GIVE EXAMPLES AND FOCUS ON THE BENEFITS
FAB (Features, Advantages, and Benefits) is a famous and well-adapted technique in sales and marketing and also very important in video production. In the testimonial video context, you can visualise your product benefits by showing an example of clients` problems and how your product or service solves them. This will demonstrate your offering in a real situation and the viewers can reflect on it. If what you offer is intangible a combination with graphs and stats together with the interviewee is a good idea.
VERSATILE AND ALL-PURPOSE CONTENT
The most common application of testimonial videos is your HUB content from YouTube’s Help, Hub, and Hero content marketing approach. Which means you can upload and activate the testimonials among various digital channels. One of the most common and popular ways is to upload them on a special page on your website. Another effective way to engage with your audience is to use it in email marketing campaigns. Statistics prove that only mentioning the word video in an e-mail subject increases click-through rate by 13%.