VIDEO CONTENT STRATEGY

The video on its own is an exceptionally powerful, influential and absorbing tool. It has the ability to captivate immediately, educate, entertain and explain in an easier and faster way. We concentrate on designing a long-term insights-driven strategy and producing a content which is aligned with the users` journey.

WHY DO YOU NEED A VIDEO CONTENT STRATEGY?

Nowadays the marketing scene is not what it used to be. Consumers don`t want to be interrupted and are constantly finding ways to decrease the advertising potential such as installing Ad Blockers and using the on-demand TV. These trends are here to stay and one of the way to reach your audience is to act as a publisher. Brands need to continuously publish strategic content which the audience seek out such as useful blog articles, videos, e-books, vlogging etc.
To do this effectively it is crucial to have a carefully tailored and well-determined video content strategy. Analyzing your audience, finding out what interests them and deliver the content in an engaging way is a must do the activity. This is beneficial to everyone as it will give more value to the content but especially appreciated by those on a tight budget.
Learn more about how choosing video as a part of your content marketing can help your SEO, website traffic and users engagement.

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BENEFITS OF VIDEO STRATEGY

BENSTRA

COMMON CHALLENGES BUSINESSES FACE

The number of businesses who include video into their content marketing strategy has been growing annually. The video content field is getting more and more traction and it requires a thoroughly planned strategy and long-term marketing considerations in order to achieve sustainable results. Otherwise, you might end up spending your budget on a chaotic and incoherent production, created spontaneously, which doesn`t connect properly with your audience and might not even be seen by many.
We minimise the difficulties and time spent when building your video strategy by taking a multi-disciplinary and complete process. Working with us on your Video Content Strategy overcomes the 5 common challenges that businesses face:

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WHAT YOU GET WHEN WORKING WITH MN VIDEOS

At MN videos we admire Simon Sinek and his philosophy around the question “Why”. One of our strengths is to ask the right questions and understand well why you are doing what you do. A profound understanding about the story behind your business, brand, event or organization supports us in showcasing your vision to the world and connecting emotionally to your audience.

By working with us you can rely on our holistic way of working combining business intelligence and creativity. We will make sure we research substantially your brand and competitors followed by creative thinking and a complete strategic plan for production and activation.

We specialise in long-term strategies which build permanent online presence, establish thought leadership, attracts followers and advances sales cycle.

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WHAT WE DO

VIDEO CONTENT STRATEGY

In-depth business, market and competitive analysis to realise strategic cost-effective marketing and media plans for cross-platform digital channels. We develop long-term and insights-driven content which is aligned with your users’ journey.

CREATIVE CONCEPT

Evidenced based creative concepts specifically tailored to your users and industry powered by User Centered Design methods and tools. From concept to vision board – with your brand in mind in a fresh and captivating way.

PRODUCTION

Time-efficient management of the whole process from working with creatives, script writers, directors, camera men and editors to details including shooting locations, actors and models. Also, we use our own high-quality equipment.

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