BENEFITS OF A HERO HUB HELP CONTENT STRATEGY
Systematic
Using videos from the whole Hero Hub Help Spectrum significantly empowers your video content strategy. It strengthens your actions by bringing reliability and a more specific strategy concept for each tier. Using the Hero Hub Help approach you start and close the Customer Experience cycle and exactly this closed cycle engages the users. Managing and executing the strategy becomes much easier, smooth and hassle-free. Different content bundles together with the production, research and goals setting could be planned and organized individually. This type of breaking down allows you to identify and control key strengths and weaknesses on time.
Universal
In reverse, this approach uses unified goal and aligned strategy across the three tiers which enables your video content marketing to build up, emphasise or link logically between the multi-tier narratives towards a common goal.
Trust, Awareness and Loyalty
The starting point of the brand awareness wave is the Hero content which triggers the followers activity and interaction with the Hub and Help content. Hero video is crucial as it leads the influential process and most importantly creates self-reinforcing positive reactions and shares. The power of Hero content doesn’t stop here because it is building up with every new release.
RELATED ARTICLES
IMPORTANT CONSIDERATIONS
When creating your video content plan and preparing for launch based on the Hero Hub Help framework you will face some of the following challenges.
Act like a Youtuber
Try to put yourself in the shoes of a Youtuber. It’s not easy but it is the start of the learning curve. This is the best example you can have – a brand launching a product and then a Youtuber making it bigger and better.
Managing and task distribution
Designing the strategy and planning the execution is only 50% of the whole picture. The other big obstacle is the actual execution and getting the right people for different functions. For big organisations, this usually means working with numerous agencies, departments and production talents. Working concurrently with everyone and keeping a multi-disciplinary team on track and informed is one of the main obstacles you`ll need to overcome.
Dissemination and Calendar Planning
One of the best practices when adopting the Hero Hub Help framework is to Create a consolidated calendar and task distribution plan which every stakeholder will stick to. Normally different parties, engaged agencies or individuals will develop their own variations but it is critical to keep everyone aligned to one open calendar.
RELATED WORK
• Become a Bricklayer was a collaborative project where a series of videos were produced aiming to inspire young Australians to pursue a career in bricklaying. We produced and edited the series of videos which are a good example of Hero Hub Help content.