DECATHLON: Opening Knoxfield Store


Project Summary

Decathlon is a French company in the sports goods space which opened its doors in Melbourne in 2018. We were responsible for filming the store opening in Knoxfield Hill. The goal of the video was to inspire people to visit the store by capturing visitors' emotions, and reactions and using product positioning techniques. All this was encapsulated in less than 2 minutes.

MN Video's Involvement

  • Concept
  • Recording
  • Video Editing

DECATHLON: Opening Knoxfield Store


Project Summary

Decathlon is a French company in the sports goods space which opened its doors in Melbourne in 2018. We were responsible for filming the store opening in Knoxfield Hill. The goal of the video was to inspire people to visit the store by capturing visitors' emotions, and reactions and using product positioning techniques. All this was encapsulated in less than 2 minutes.