- First of all, define your primary goal. Why are you making the software demo? Are you looking for a way to advertise your software or are you trying to explain to users how your software can be used? Perhaps you want to achieve both things? Determining what your main aim is will allow you to stay focused and take the next steps accordingly.First of all, define your primary goal. Why are you making the software demo? Are you looking for a way to advertise your software or are you trying to explain to users how your software can be used? Perhaps you want to achieve both things? Determining what your main aim is will allow you to stay focused and take the next steps accordingly.
- Think about what your target audience is. Are they tech experts or not? Your demo should offer a solution to their problems so make sure that you are providing that clearly. If your video is targeted to both, tech experts and financial managers, you might want to create two demos, one for the financial team and one more advanced IT professionals.
- Is your budget realistic enough to cover your creative concept? It is known that shorter demos (2-3 minutes) are more effective than those that last longer. However, consider carefully the concept and if it connects with the goal. Re consider your budget and whether you can really pull it off.
- It is known by a fact that shorter videos bring more value, so do your best to keep things clear and to the point. If there is a lot of material to be covered, it is best if you take the modular approach and create a series of short demos, each of them covering an individual aspect of your software.
- Will your presenter be someone from your company? Or are you looking to hire a professional to do it? The point is for the presenter to be both knowledgeable and natural in front of the camera. So weigh the pros and cons before deciding.
- If you can roll up your sleeves and write down a rough initial script that would be the best choice, as no one is as knowledgeable about your product/service as you are. This can save you a lot of time and money. Do not worry about the details at this stage as the scripting will be refined in the next stages.
- If thinking about including screenshots, make sure to leave this job to the software experts. Getting the screenshots recordings in line with the timing of the script is essential for a high-quality demo.